How to improve customer experience through automation and communication
Every interaction a customer has with your gymnastics gym is a reflection of your program. From your front desk to your website, and everywhere in between – each experience needs to be seamless and convenient to create the best customer experience possible for your gym.
What is customer experience?
Simply put, customer experience is a combination of all the interactions your students and families have with your gymnastics gym. Digital and in-person communication, social media interactions, online registration and chatting with coaches between classes all contribute to creating a positive or negative experience with your business.
A positive customer experience will help keep students and parents loyal to your brand and your program, which directly impacts the success of your business.
How to create a customer experience that sells
It’s clear that creating a positive customer experience is a business strategy that won’t be going away anytime soon – period. So let’s evaluate two easy-to-implement strategies that can positively impact the customers of your gym.
Customer experience and automation
Can automation help create a positive customer experience? You bet!
Automating gym processes such as online registration, tuition billing, inventory management, student skills tracking and staff payroll gives busy business owners time back to focus on the heart of their business: coaching students.
When you invest in a solution that allows you to streamline business processes, you’ll free yourself up to:
- spend more time building relationships with parents and students,
- spend more time focusing on marketing and enrollment,
- train staff and employees, and so much more.
The important thing to remember in creating a great customer experience through automation is to reinvest any time saved back into your students and families. After all, they are the people spreading word-of-mouth advertising for your gym and attracting new customers.
Customer experience and communication
Proper communication with customers can make or break their relationship with your gym. Are you communicating clearly and concisely? Do parents have a single location to access important class details and announcements?
If you answered ‘Yes!’ to any of the previous questions, you’re off to a great start. Now what? How can you bolster your existing communication strategy so that it creates a positive customer experience?
By maximizing the usage of a gymnastics software that allows you to communicate with parents through a centralized hub. Communicating through a feature, such as the Parent Portal can engage your customers and keep them connected to your program at their leisure.
Communicating with customers through a Parent Portal gives them the opportunity to
- Access news and announcements from you and your staff anytime, anywhere,
- Track the progress of their child’s skill development,
- Give advanced notification of a student’s upcoming absence and schedule a makeup class,
- Make payments and update billing information,
- Enroll in classes for a new session, and so much more.
Making it easy for parents and families to engage with your gymnastics gym is key to the success of your business. After all, happy customers are what keeps your program thriving.
Creating a positive customer experience with students, parents and families through both communication and automation will keep customers coming back session after session, year after year.
Jackrabbit Class helps gymnastics gyms save time and money, increase revenue and enrollment and improve communication and retention using cloud-based gym management software that offers live video streaming, a branded mobile app, online registration, skills tracking, staff and parent portals, employee payroll, automated tuition posting and free support. Discover more at jakrabbitclass.com then get started with a 30-day free trial!
