Training Your Gymnastics Staff In The Art Of Sales

Many gym owners find that their gymnastics staff may need some guidance in the area of selling. Gymnastics staff are in the unique position of teaching and selling. As a gym owner, you want to make sure your entire staff can sell your gym’s services, especially with things like birthday parties, promoting summer camps, and classes. There are many ways to increase your gymnastics staff’s sales skills to drive more revenue for your gym. Here are some tips to help train your gymnastics staff in the art of sales!

Create A Sales Education Schedule For Your Gymnastics Staff:

When you hire new gymnastics staff, you are hiring them to be an ambassador for your brand. If your employees don’t understand the brand, they cannot represent your gym properly and may cause potential confusion if they are not up to date on the latest marketing and sales attempts.

Educate staff on your gym’s brand during any onboarding for new hires (and for existing ones!). If you aren’t sure what your gym’s brand is, think about the following questions in relation to your club: What is your mission? What visions do you have for your gymnastics club? What values do you hold and want your staff to represent? What makes your gym different from other gymnastics facilities?

Holding quarterly gymnastics staff meetings to reinforce your brand will help ensure that your staff is up to date on what to expect every quarter. It is also a good practice to hold weekly staff meetings involving what specials are running, what events are going on, and what classes need filling. Letting your staff know about upcoming marketing and selling opportunities can increase class enrollments and event participation!

Set Goals & Provide Incentives For Your Gymnastics Staff:

An important step in training your gymnastics staff is by setting specific goals for your gym. Some of the most common goals include increasing the number of memberships sold per month, increasing birthday parties booked, increasing certain class sign-ups (such as tumbling or pre-school), increasing retention rates, and increasing renewal rates. For example, you could phrase your goals in ways of percentage or signups: Increase June sign-ups by 5% or 20 sign-ups or increase private lesson bookings by 5% or 10 lessons…etc.

If you want to motivate your gymnastics staff to achieve your sales goals, think of ways to incentivize them. Things you could reward your gymnastics staff with could include staff parties, pizza days, bonuses, gift cards, gymnastic-themed items, self-care items, etc… Get creative with the incentives you provide after your staff meets their sales targets! When you know what your employees value, they’re usually more motivated to do their best and enjoy some friendly competition with their coworkers.

Sales & Promotional Strategies:

When training your gymnastics staff, ensure they understand the importance of customer service and satisfaction. Give your staff the proper tools to persuade customers incentives and the importance of “why” your gym should be providing a service. One tool that can be useful is roleplaying scenarios to help sales skills retention among your gymnastics staff. In these scenarios, you can put together different interactions that allow your staff to practice common day-to-day interactions with potential customers. During any type of roleplay scenario, provide positive coaching feedback for further improvement of sales techniques.

A good example of a scenario to roleplay is the offer of referral discounts to parents when they refer a new friend. When having your gymnastics staff sell this goal, make sure they understand you are providing this discount to parents because you value their opinion and want to include new members and opportunities for other children and families with the benefits of gymnastics. Other incentives you could provide could include discounts for members for birthday parties, summer camps, field trips, or other gymnastics-themed activities.

To increase your profits, it’s important to spend time training and educating your gymnastics staff, as they are your best sales representatives. By making sure they understand the importance of sales and how to develop the skills necessary for success, your gymnastics staff can help you see plenty of growth at your gym. With that success comes more revenue, which will allow you to expand your business and add value for even more members!