Gymnastics Marketing: Curating Content to Connect with Your Members
With the endless ways to create content, using digital marketing, email marketing, and social media, promoting your gymnastics club has become even easier than it would be with traditional gymnastics marketing efforts. The real struggle is reaching your audience and retaining new members for your gymnastics club. In gymnastics marketing, curating your content is the magic that will get even more gymnasts and members to flock to your gym. As you create your gymnastics marketing content, here are a few things to keep in mind!
Who is Your Target Audience:
One of the first things you do when building up your gym is to determine who your target audience is. Building content can be difficult without knowing who your target audience is!
Your target audience should include:
- Parents
- Future gymnasts
- Schools, Churches, or Clubs –any big organization that has activities for kids involved is a great audience to target.
Think about WHY and HOW you will serve these customers and create a connection they will understand.
Create your Perfect Gym Member:
Your perfect gym members are those who value the most opportunities, who are willing to be loyal to your organization, be active in your community, and are huge supporters of what you are trying to achieve! When you are creating content, you are wanting to connect with these perfect gym members!
Some questions you should ask yourself when creating your perfect gym member are:
- What is their age, gender, income, etc – What do they look like?
- What would they be doing on a daily basis?
- What are their struggles and stressors?
When you get into the head of this perfect member, your content will begin to flow easier AND you will gain a deeper understanding of how your gym solves their biggest problems.
