Should You Start a Gymnastics Podcast?

The popularity of podcasts has grown in recent years, with podcasts available on just about every subject, including gymnastics. Podcasts are many things: entertaining, informative, in a convenient format, and easy for people to access at the push of a button on their favorite podcast directory. Here are some basic tips on podcasting, whether podcasting would be a good fit for your gymnastics facility, and some tools that can help you get started.

The Basics of Podcasting:

Podcasts are a series of digital audio files that users can use to stream or download to a personal device. They come in different formats and styles such as interviews, cohosted, scripted nonfiction or fiction, news recaps, and educational content.

The length of a podcast episode varies depending on the topic and host preference, but they are commonly 20-40 minutes each. Typically, podcasts will publish a new episode once a week.

Getting a podcast started requires the following:

  • Basic recording equipment 
  • Editing software for host recordings
  • Time & Commitment
  • Music
  • Podcast Cover Art
  • Good access and connection to the internet

In order to be successful with podcasting, you need to be passionate about the topics and committed to keeping up with the schedule.

The Benefits of Creating a Gymnastics Podcast:

Members of your audience and members of your organization can both benefit from podcasting, especially when their information comes from experts in the gymnastics industry. 

Some benefits of starting a podcast include the following:

Convenience:

Audio content is convenient for your club members because it’s a quick and easy solution to pass information or updates from your facility while multitasking.

Builds Your Audience:

Hosting on large platforms like Spotify, iTunes, or Google helps expose new listeners to your show by searching specific topics – which ultimately builds a bigger lead source audience.

Low Startup Costs:

Starting a podcast only requires a few pieces of equipment which results in low startup costs. All you need is a computer with internet access, a microphone, a headset, a pop filter, and basic editing software.

Profit Potential:

There are plenty of ways for you to monetize your gymnastics podcast. 

You can:

  • Ask your fans for direct financial support.
  • Get sponsorships from companies to run paid promotions based on the number of downloads.
  • Ask for affiliate sales from sponsors to sell their products with a promo code
  • Promote your gymnastics facilities and include sales or discounts on classes, events, and merchandise.

Positioning Yourself in Gymnastics

Much like writing a book or blog, sharing your advice and expertise develops a more substantial reputation and increases your authority as a leader in the world of gymnastics.

Podcast Tools To Get Started on a Budget:

Creation and management are crucial when starting a podcast. 

Here are some tools to help you organize, manage, and create a gymnastics podcast.

Before you invest time in creating a podcast, ask yourself why you want to host one. Is it for the benefit of your gymnastics facility and its community, or to satisfy your own curiosity? If you want to create a podcast that engages with the public and succeeds on its own merits, it may be better to team up with another club owner or a group of gymnastics club owners in your area.  

If you can make the time and are interested in the benefits of hosting your own gymnastics podcast, start planning and get recording!