5 Ways to Grow Your Gymnastics Club for the New Year

Growing your club can take time, but what’s a better time to start than a brand-new year?! When you own a gymnastics club, there’s usually too many things to do in so little time. One of the keys to growth is feedback and effort, without these it would be impossible to grow and gain a higher retention rate for your gymnastics programs. Raising your club profile with a range of ideas will get you ready to bring in new members. Here are some ways you can add growth to your gymnastics club:

Enhance Your Online Efforts:

One of the easiest ways to boost your gymnastics club profile is to make sure your online presence is readily available and easy to access, use Google Business to your advantage! Make sure you have up to date information with email, phone numbers, and website. If you don’t currently have a website, make sure to start one! The first page should be inviting, with simple things like inviting pictures, minimal text, and easy navigation for members to find information about the programs that you offer. Another great way to boost your online efforts is to send out promotional emails or newsletters. Include any promotions, new club information, or other program offerings available. Think about setting up an Instagram and Facebook account, this will gather an increase in recognition and a great outlet for current members to interact with you club. If you don’t currently have a marketing team, check out local marketing agencies available or designers to help you build your brand.

Set Up Automation Software:

While this might seem like an obvious solution considering technology today, it’s worth mentioning that if you don’t already have a registration system, you should! It saves you a ton of time and the hassle of scheduling, waitlists, complicated invoicing, payment reminders, and general business administration duties. With all this extra time now available, you will finally be able to reinvest other efforts in your club and reinvent your timetabling for classes and events.

Offering Alternative Class Options:

While you may offer a range of gymnastic class options, if you broadened the range of classes to something that may be more alternative, it would help appeal to a greater crowd of people of all ages. This allows for a greater integration of sharing your passion for gymnastics with many other people and introduces something new to your club. Some alternative class option ideas can be found in our supplier member page.

Use Promotions/Trial Sessions:

Getting new members in your club should be done by generating interest and excitement to gymnastics. Giving trial options or even discounts would give more incentive for people to join. Keep in mind when you are doing promotions or trials, it should be all about the customer experience from start to finish. Think about how you would want to be entertained if you had never been introduced to a new activity before. All the information about any promos or trials should be clear across all platforms you advertise on including but not limited to: social media, your website, and any local campaigns.

Be Aware of Churn Rates:

To fully understand the engagement going on in your club, you must understand the churn rate. The best way to do so is to pull your class reports and look at why a gymnast would stop taking a certain class or cancelled membership. Overall, listen to your gym members and listen for parent satisfaction. Keep an eye on what is doing well and what is not performing. Always keep your communication lines open to gain insight on what is going on in your club.

Investing the time to grow your club is vital to your long-term goals and health of your club. This is not something that will happen overnight, just like Rome didn’t take one day to be built, successful gymnastic clubs take time to. Take time to analyze what it is your gym needs and come forward with a plan of action. Ask tough questions and keep engaged in your club’s day to day, and you can start on a new journey to success for the new year ahead!