4 Ways to Boost Traffic on Your Gymnastics Website

The online reputation of your gymnastics club is one of the first things new members will see when they visit your gymnastics website, and this could make or break how they feel about your facility and ultimately whether they stay or join. Below are some steps that will assist you with boosting traffic on your website that will capture the attention of potential new gymnastic club members.

Website Analysis and Click Through Rate for Your Gymnastics Website :

Begin analyzing which pages get the most traffic on your website, and see which ones don’t. The ones with less traffic, begin to strategize content that would get a higher click-through rate.

CTR (click-through rate) measures who clicked on your post and reads it against the number of people who viewed links to pages on your gymnastics website. Google Search Console is a great tool for measuring CTR.

When you are comparing your pages to drive content, use SEO tools like SEM Rush or MOZ for keyword research and for testing your site score for content that people will search for. This will help create new ideas, and once you’ve begun SEO research, you can build more traction for members to crawl your site.

SEO for Your Gymnastics Website:

SEO is Search Engine Optimization, which helps to refine your website content to rank higher in search engines like Google on the search results pages. When you update your gymnastics website, you want to focus on what keywords you want to rank for in search engines.

For example, if you want to rank high for a term such as “gymnastics summer camp”, you need to incorporate that keyword on your pages and other placements on your site. Each keyword you want to rank for should be on each page it is related to.

Keyword Placements should be included in the following:

  • URLs, keep each a max of five-six unique words
  • Photo & Graphic file names, with a max of five-six unique words
  • Metadata: “title & description” found in your HTML code with keywords
  • External and Internal Linking
  • Include your keywords in the headlines, subheadings, and body copy naturally, and don’t overstuff them. Intentional “keyword stuffing” on a page can hurt your score with Google.
  • Pay attention to page length and make sure to include comprehensive and quality content

SEO is a long-game strategy and you probably won’t see results for the first 6-12 months. It does need to be monitored and adjusted regularly for maximum results. Some great SEO research tools to check out are SEM Rush, MOZ, and Ahrefs.

Blog Content on Your Gymnastics Website

Blog content is a great short-term strategy that will help support your SEO efforts. By sharing your blog articles on social media and in your email newsletters, Google sees that you are gaining traffic from other sources and will start recognizing your website content much faster based on your traffic.

When you are writing your blogs, use the keywords you want to be searched for in your blog articles and what you want to be ranked for on google. Use the aforementioned keyword placements to give you a higher chance of ranking.

Share your blog links on your social media pages. This gets people to click and read the article on your site or you can offer a “guest” posting strategy. Find a site that you want to spread your content on and write a blog post for them and enlist their help with sharing the content to their own social pages and website.

Invite local influencers and athletes to guest blog on your website. With their shares, you will find your pages have an increase in volume; just be sure to include social share buttons on all your blog pages!

Social Media & Google Ads for Gymnastics Members:

Social media is a huge source of attracting more visitors to your website.

Here are some ways to use social media to your advantage:

  • Share downloadable resources on your social media such as checklists, infographics, coloring pages, and your blogs.
  • Use paid ads on social media and google to test your audiences (your customers, lookalikes, targeted demographics, and keywords) to see what works best
  • Use contests or giveaways on social media and through your email platform
  • Get other thought leaders/influencers to post about your club on their social channels

These four tips are sure to boost traffic to your gymnastics website. It is important to continue to build upon these strategies and consistently keep your website content up to date to attract new visitors and ultimately build your member base continually. Using these four basic steps, you can expect an increase in traffic, potential new leads, and more opportunities for your gymnastics club to have a larger impression in your community!